In the architectural sector, projects are always modified several times before reaching their final stage and this has always been a big issue. Having to constantly edit and produce new images slows down the process, wasting a lot of time and energy.
The advantage of this new technology is that instead of static images, clients can be presented with a fully explorable virtual environment in which they can instantly change lighting conditions, atmospheric elements, materials, furnishings and whatever else is needed. Through real-time rendering, it is also possible to extract any kind of commercial derivation without endless waiting and exorbitant costs.